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Users will soon have a updated setting that permits them to reduce the volume of AI-created content appearing in their timelines. This step comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread release. This shift comes amid a rise in content created by AI, driven by emerging video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for substandard, bulk-generated content that is typically illogical or bizarre.

“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to educational videos, and we aim to provide users the ability to see more or less of that, based on their own choices,” commented a spokesperson.

Scale of AI Content

The platform shared that there are presently 1.3 billion videos on its app labeled as made with AI. In total, over 100 mn pieces of content are uploaded to the platform each day, making clips made by AI a limited portion of its overall inventory.

Customizing Your Feed

Viewers will be able to reduce or increase the volume of AI-generated videos they see by accessing the content preference feature in the platform and choosing “AI-generated content”. Further subjects that can already be controlled under the filter encompass current affairs, style, beauty, and choreography.

Platform Guidelines

The platform’s rules require content makers to identify convincing artificially created content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be removed under its user guidelines.

Furthermore, the service will henceforth apply an AI-generated label to content created with its built-in AI features, or detected by an collaborative effort for spotting artificial media. This measure is aimed to stop users from seeking to circumvent the labeling process.

Educational Initiatives

The company is also launching a $2m educational fund for specialists and organizations to create learning resources about using AI responsibly. This initiative will support charitable organizations specializing in training coding and technology.

Content Safety Approach

The video-sharing app has justified its content review process, amid debate over plans to lay off a large number of content moderators in Britain. It is planning to eliminate hundreds of positions in its content moderation division in London, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.

A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. TikTok reported a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its machine learning processes.

It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”